A brand film for Derby Inspire Youth CIC
How we turned real community impact into a story people can see, feel and trust.
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Client: Derby Inspire Youth CIC
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Sector: Youth development, community interest company
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Location: Derby, East Midlands
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Deliverables: Brand film and safeguarding interview
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Services: Discovery session, content audit, creative strategy, scripting, production, editing
The challenge
Derby Inspire Youth CIC gives young people free access to music, media, mentoring and creative skills. Its impact in the community was strong, but its website and social media did not show it. There was no professional video, no student stories and nothing that proved the difference it makes.
As the CIC works towards becoming an accredited training provider, that proof matters to parents, schools, councils and funders.
The strategy
We started with a Brand Growth Discovery Session and a Content Report Card audit. One insight shaped everything: for many young people, the barrier is not a lack of programmes. It is a lack of belonging.
From there, we repositioned the CIC as a culturally inclusive youth development organisation that uses creativity to create opportunities, and built the film around one message:
Creativity is the vehicle. Opportunity is the destination.
The brand film
We planned a 50–55 second film that feels like a documentary trailer, not an advert. The tone: hopeful, real, community-led and professional without feeling corporate.
The story follows four acts:
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Hook: Headphones on, a studio door opening, a student looking straight into the lens.
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Belonging: Mentors greeting students, group discussions and young people helping each other.
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Creativity in action: Vocals, mixing, filming, editing and photography, with no voiceover. The work speaks for itself.
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Transformation: A student saying "I've gained confidence coming here", followed by applause, a hero shot of the community and a drone reveal of the building.
Every shot was planned with a purpose, from beat-timed transitions to direct eye contact that invites the viewer in.
The safeguarding interview
For an organisation working with children, trust is everything. We produced a clear, face-to-camera interview explaining the CIC's safeguarding policies, giving parents, schools and partners the confidence to engage.
The result
Derby Inspire Youth CIC now has a brand film and a safeguarding interview built for its website, social media, partnership meetings and funding applications. The organisation can now show its impact, not just describe it.
Want a brand film like this?
We start every brand film with strategy, then build the story and shoot it with intent. Whatever your goal, whether that's trust, awareness, enquiries or funding, we'll help your film get there.
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This is a summary. For the full strategy, story breakdown and production process, download the complete Derby Inspire Youth CIC case study (PDF).